Social media marketing

We are advising clients that investing time and resources into a social media strategy was most definitely a necessity in 2014, we believe the tipping point in public sentiment from ‘should have’ to ‘must have’ will occur in 2015.

Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

As businesses see these very real and measurable benefits, we believe we’ll see a move away from an in-house existing employee using social media and see more companies hiring social media strategists like ZetaSoft or full-time social media managers.